What it takes to deliver on data and AI strategy. Four years is a lifetime when it comes to artificial intelligence. Since the first edition of this study was published in 2021, AI's capabilities have been advancing at speed, and the advances have not slowed since generative AI's breakthrough. For example, multimodality-- the ability to process information not only as text but also as audio, video, and other unstructured formats--is becoming a common feature of AI models. AI's capacity to reason and act autonomously has also grown, and organizations are now starting to work with AI agents that can do just that. Amid all the change, there remains a constant: the quality of an AI model's outputs is only ever as good as the data that feeds it.